File photo of Rahul Gandhi
Mr Modi's trademark cotton and raw-silk half-sleeve kurtas in pastel hues along with cream churidars are favourites among both youth and middle-aged people, says designer Abhishek Dutta.
"Modi's trademark dress is a huge hit," he said, adding that Rahul's white kurta, white pyjama or blue denims along with sneakers too have attracted youths.
Another designer, Sayantan Sarkar, said Mr Modi's dressing style relates to a sense of power - crisp and clean, yet traditionally Indian, while Rahul's style invokes youth energy.
"Right now, kurta pyjama along with linen half-sleeve Nehru coats are in a huge demand among men," he said.
Sarkar rates Jammu and Kashmir Chief Minister Omar Abdullah as the third most popular among youths in terms of fashion.
"His sharply tailored suits show his love for fine dressing. Whether it's well-fitted suits or kurta-pyjamas, Omar Abdullah is one of the most stylish politicians representing young India. There are people who have placed demands for well-fitted suits, like those used by Omar," he said.
Sarkar also pointed out that given the tropical, hot climate of the country, linen kurtas and pyjamas are also selling like hot cakes among political activists who are regular at political meetings.
Sharbari Dutta, who designs only for youths, feels that politicians need to dress the way their target audience wants them to.
"Rahul Gandhi comes from a very renowned family in the country. But when he goes to an adivasi family or village, he has to dress like a common man to reach out to the masses," Dutta told PTI.
According to the designers, women like Priyanka Gandhi, Sonia Gandhi, Jayalalitha and Mamata Banerjee also have their personal style statements.
"Priyanka Gandhi's sense of dressing is a craze among young girls," said Dutta.
Sonia Gandhi is generally seen wearing cotton saris during political rallies.
Dutta said that whereas Sonia and Priyanka's dressing sense invokes elegance, Mamata's 'tant' cotton saris with plain, thin blue borders and hawai sandals go with her image of representing the common man which she tries to portray in Bengal.
Apart from the craze over the dressing of their favourite leaders, people have also shown interest in saris printed with party symbols.
Designer duo Mona-Pali, sensing the mood for the demand, arranged a fashion show recently where models showcased various designer saris printed with symbols of various parties, including Congress, BJP, TMC and AAP.
"The saris printed with party symbols had a huge response both from viewers and customers," Pali said.
Various sari shops in Kolkata have been flooded with orders to get saris printed with symbols of political parties.
"We have been receiving huge orders of party symbol printed kurtas and saris. Most of these orders come from supporters of different political parties who generally wear these garments while attending rallies of politicians or on poll day," said Nishikanta Behura, a garment store owner.
Story First Published: May 04, 2014 20:23 IST
RESULT
Congress abusing Narendra Modi in the face of looming poll against Modi. A fashion parade was going on in which Congress vice-president Rahul Gandhi,
Modi has a strong predilection for crony capitalism: Rahul ...
India is not a level playing field," Rahul Gandhi Rahul Gandhi | Narendra Modi reference to Modi's wife as a 'statement of
Only Modi can provide strong leadership to India: Varun Gandhi
Accused of ignoring Narendra Modi in his poll campaign, Only Modi can provide strong leadership to India: Bookies stop offering bets on Rahul Gandhi
This Funny Take Of Narendra Modi Vs Rahul Gandhi By An ...
narendra modi; narendra modi vs rahul gandhi;
-
-
- Fashion Faves.
Poll merchandising: In election season supporters 'wear ...
ministerial candidate Narendra Modi or sipping coffee from a mug bearing a smiling Congress Vice-President Rahul Gandhi. who want to make a style statement.
How correct are opinion polls? - News for India Elections ...
Narendra Modi is deemed Prime Minister in newsrooms with yet another poll misfortunes in the same emphatic fashion: rahul gandhi narendra modi
Non-Bengalis condemn Modis statements | The Indian Express
'We condemn the statement made by Mr Narendra Modi and his intention to create Rahul Gandhi Slams Narendra Modi In Punjab On Last Day Fashion; Photos;
Will Narendra Modi make hat-trick in Gujarat poll?
Smriti Irani accuses Rahul Gandhi of Will Narendra Modi make hat-trick in Gujarat poll? alert from Modis statement; Priyanka Gandhi saddened with
Assembly poll 2013: Starting from Rajasthan, Congress bets ...
Assembly poll 2013 Rajasthan Poll Congress bets Rahul Gandhi Congress rally Narendra Modi statement: Rahul fashion, foreign countries Poll
Narendra Modi hits back at Priyanka, says only Gandhis ...
the issue today is how to make our nation strong. Modi was apparently referring to Priyanka's statement Narendra Modi; Priyanka Gandhi;
